01 / DIGITAL MUSEUM · CRISTIAN ÁLVAREZ

Link Comunica

Communication and technology ecosystem

THE FIELD OF WORK

A vision that can be put into practice.

Project and team leadership in international contexts. Link Comunica, ZIBA Group and sports communities connect technology, communication and business development.

Explore what we can build

Context and purpose An integrated practice Direction, construction and operations Explore the ecosystem

01 / IN DEPTH

Context and purpose

An agency connecting strategy, design, programming and artificial intelligence within one practice.

02 / IN DEPTH

An integrated practice

The ecosystem combines four fields: AI, programming, design and communication. Platforms are approached through purpose, identity and functionality, with content and operations inside the same project. Urban A.I, PractiCare and Link Educa show how this practice adapts to territorial, wellbeing and learning questions.

03 / IN DEPTH

Direction, construction and operations

Work combines strategy, design and development. Scope is defined and content organised before journeys and integrations are built. Review considers understanding, navigation and continuity of use. Maintenance and documentation support the platform’s evolution.

04 / IN DEPTH

Explore the ecosystem

This record belongs to a collection of work and development directions. The ecosystem link leads to the public presentation and further project context. Technical scope and product stages are available through official channels.

Connect with the disciplines

Each room develops another part of this practice: tools, decisions and ways of building. Continue your visit through connected areas or return to the collection to compare other contexts.

Return to the collection

COLLABORATION POSSIBILITIES

What we can build
in this field.

Drawing on the context of Link Comunica, these disciplines open new possibilities for product, communication and operations. Each proposal is defined around your organisation’s needs.

16Leadership & global strategy

Technology leadership

Architecture and integration aligned with organisational operations.

Product strategy

Priorities and scope for turning a vision into a product.

International coordination

Shared responsibilities across teams and international contexts.

Service architecture

Relationships between business platforms, content and services.

Enter the complete room

05Communication & strategy

Strategy and positioning

Purpose, audience and positioning for a coherent presence.

Brand narrative

Voice and messages aligned with brand identity and context.

Editorial platforms

Categories, formats and responsibilities for sustaining publishing.

Production and distribution

Pieces adapted to web, social networks and media with editorial continuity.

Enter the complete room

02Software & platforms

Interfaces and frontend

HTML, CSS and JavaScript for responsive experiences; components and journeys in React or Vue where required. Interfaces use clear hierarchy, navigation and understandable states.

Backend and business logic

Services in PHP, Python or Node.js; rules, roles and permissions defined for the project. Architecture connects forms, processing, storage and administration tools.

APIs and integrations

REST connections between platforms, CRM, applications and external services. Data mapping, authentication, error states and documentation keep integrations understandable.

WordPress and editorial systems

Themes, templates, modules and content structures. Publishing, categories, authors, archives and bilingual editing with tools adapted to the site team.

Commerce, catalogues and services

Stores and catalogues with WooCommerce or custom solutions. Records, search, forms, purchase journeys and payment integrations according to availability and scope.