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14 / DIGITAL MUSEUM · CRISTIAN ÁLVAREZ

Sport & communities

Community is built digitally too.

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Sport & communities

THE FIELD OF WORK

Community is built digitally too.

Sport platforms, networks and participation experiences. The background includes work for sports organisations and international direction of SMSA, bringing technology and communication into one journey.

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PracticeCapabilitiesProjects and connectionsLet’s talk ↗

Practice and context

Work with organizaciones deportivas corresponds to the 2018–2021 period in the CV. SMSA direction adds platform, magazine, networks, nominations and voting. Both contexts connect content with participation through readable journeys for communities arriving from different devices and countries.

From journey to platform

This practice connects research, design and development. Work starts by identifying the people using a system, the tasks they need to complete and the information that should accompany them. Content is then organised, interactions are built and journeys are checked for clarity, accessibility and continuity.

How it becomes work

Define the journey and its users. Organise information and responsibilities. Build an initial system that allows decisions to be reviewed with real content. Test the main tasks and document learning before expanding scope.

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CAPABILITIES

From vision to practice.

01

Club platforms

Sport content and institutional presence for a community.

02

Digital communities

Profiles, reading and participation between organisations and audiences.

03

Nominations and participation

Periods and states for nominations, voting and results.

04

Sport communication

Channels aligned with sport identity, rhythms and audiences.

A COLLABORATION WITH DIRECTION

What we build.
How we deliver it.

Your context is the starting point. We define a concrete scope, develop the experience and document decisions so the system can keep growing.

Sport & communities
01

Discovery and direction

Goals, people, information sources, constraints and priorities. A shared map before moving into production.

02

Design and prototype

Architecture, journeys, content and a prototype to evaluate decisions with the people using the solution.

03

Implementation and continuity

Development, integration, review, documentation and handover. Maintenance and following stages are defined according to scope.

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